So Sound Design

Interior Design

Northern Media- Wakefield

Northern Media are a digital marketing agency who recently relocated to a larger premise to house their growing business, the new premises is based in Wakefield. Realising the importance of commercial design for both staff experience and customer journey, Northern Media appointed the So Sound design team to create a practical and productive working environment with multipurpose breakout zones. These areas would be used for informal meetings or a space for staff to enjoy and relax. The brief also asked to consider the reception area as this would be a key element of the new office space and to incorporate a director’s office and formal boardroom.

At So Sound Design we understand the impact of brand identity, we portrayed the Northern Media branding throughout the interior using not only the brand logo in reception, but brand colouring throughout the formal and informal spaces along with vinyl brand quotations around the office walls.

The So Sound Design team provided Northern Media with a functional mezzanine office space which included areas for storage, space planning for a practical furniture layout and informal meeting areas.

As Northern Media are a digital design company it was crucial to include a digital presentation area to the mezzanine floor, allowing the client to engage with their consumers. During lunch hours staff members are also able to use this area for entrainment or gaming use, this encourages employees to stay on site throughout the working day.

To create a well-considered customer journey the reception area, waiting area, director’s office and formal boardroom are all located on the ground floor. This provides a fluid customer experience where clients are greeted within the reception and provided with refreshments once seated in the waiting area, before meeting with Northern Media directors and staff members.

For an honest and transparent approach, a glazed partition divides the Directors office space from the boardroom, this also allows natural light to enter the boardroom create a light and relaxed atmosphere within.

Throughout the design process a youthful but professional method of design was provided through injections of vibrancy and fun with the speciation of contemporary furniture, wall finishes and bespoke design elements.

In conclusion Northern Media are happy with the design delivery and look forward to progressing with So Sound Design as we prepare for the design realisation.

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